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Named after the 798 factory which was built in 1950s, It is located in the northeast corner of the city. The Dashanzi Art District (DAD) is its another name as it sits in Dashanzi zone. The art zone covers an area of 0.6 square kilometer, with Jiuxianqiao Road to its west, Beijing-Baotou railway to its east, Jiangtai Road to its south and Jiuxianqiao Road North to its north. Characterized by modern art, it has become the exhibition center of Chinese culture and art, and also the world- famous cultural and creative industries centralized area. Now it has attracted a great deal of attention from the media at home and abroad; and it also has become the new regional mark of the city. Galleries, design studios, art exhibition spaces, artists’ studios, fashionable shops, restaurants, bars etc. now assemble here. By January 2008, over 400 cultural organizations, coming from France, Italy, Britain, the Nethe rlands, Belgium, Germany, Japan, Australia, South Korea, Mainland China, Taiwan, Hong Kong and other countries and regions, have settled down in the zone.